Hello, my name is Chad Sorensen. I am currently finishing up my penultimate year of business education at California State University: Monterey Bay. Throughout the earlier years of my undergraduate education, I have gained a wide knowledge of the basic concepts of business administration. I do not consider myself an expert on the topics discussed within this blog, therefore I would recommend using the sources documented at the end of each page to gain a more in-depth understanding of subject.
The intent of this webpage is to summarize and showcase examples for various concepts that are vital to marketing. Most, if not all, of the information contained within this blog originated from my BUS 306 Marketing course and the supplemental textbook, Principles of Marketing by Phillip Kotler and Gary Armstrong. Graphical representation, as well as specific examples will be applied to evoke a more realistic understanding of the concepts contained within this webpage. The tabs organized above are in no specific order, however any pages under a drop-down box, as within the “Marketing Principles” section, are meant to be read in the order in which they appear.
Thank for taking the time to read about me and my marketing experience, please fell free to read the rest of the blog as you would like.
Chad Sorensen - Marketing Portfolio 