Mental Model I

Shown above is my mental model for marketing analysis. The details of the figure show my understanding of basic marketing concepts as well as how they fit together in the market analysis process. The circle in the center is the objective of the surrounding steps and the final box in the rotation is the end-result. From the top of the diagram to the final box in the chain, steps are meant to be done in the order in which they appear, clockwise. The additional boxes outside of the circle are the smaller processes that make up each step in the chain.